Meta refers to Meta Platforms, Inc., the parent company of popular social media services like Facebook, Instagram, WhatsApp, and Messenger. It focuses on building social networking platforms and the metaverse, a virtual-reality space for social and business interactions.

In marketing terms, Meta platforms are widely used for advertising and social media marketing, allowing businesses to reach targeted audiences through ads, posts, and engagement campaigns.

Benefits of Meta for businesses:

Targeted Advertising: Reach specific demographics, interests, and behaviors.

Brand Awareness: Millions of active users on Facebook & Instagram.

Customer Engagement: Directly interact with your audience.

Sales & Leads: Drive traffic to websites or online stores.

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