Social Media Marketing (SMM) is the practice of using social media platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and others to promote a brand, products, or services, engage with an audience, and drive traffic or sales. It involves creating and sharing content, running ads, and analyzing performance to improve results.

Benefits of Social Media Marketing:

Increases Brand Awareness: Helps more people discover your business.

Engages Your Audience: Builds relationships through likes, comments, shares, and messages.

Drives Traffic & Leads: Encourages users to visit your website or take action.

Cost-Effective Marketing: Paid ads on social media are often cheaper than traditional marketing.

Supports Customer Insights: Helps understand your audience’s preferences, behavior, and feedback.

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