Performance marketing is a type of digital marketing strategy where advertisers pay for specific actions or results rather than for impressions or clicks. In essence, you only pay when a pre-defined action is completed, such as a sale, lead, sign-up, or click. This ensures that the marketing budget is spent efficiently, as the focus is solely on tangible outcomes.

The key components of performance marketing include:

• Cost Per Acquisition (CPA): Advertisers pay when a specific action (like a purchase) is completed.

• Cost Per Click (CPC): Advertisers pay based on how many clicks their ad receives.

• Cost Per Lead (CPL): Advertisers pay when a potential customer submits their information.

• Affiliate Marketing: A type of performance marketing where affiliates are rewarded for generating sales or leads.

With performance marketing services, companies can track and optimize their campaigns, ensuring maximum ROI.